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6011 Collective: Ann’s Story

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A new month a new project! I’m joining three very awesome ladies on a business adventure this month. Jackie, Lesley, Sherisa and I are working with each other to really step up our businesses this year. We’ll be swapping blog posts with each other, and I hope you join us along the way.

To get started, here’s a bit about where I am. I started Ankara & Lace in 2010 on nothing short of a whim. It turns out, whims don’t get you very far and here I am, nearly two years later and totally stalled, on the side of the road, watching fumes escape the business, so to speak. I need a jump start, badly. When Sherisa approached me with this idea earlier this year, it was just the push I needed to get Ankara & Lace rolling again.

Over the next 12 months, I want to take Ankara & Lace from a tiny, slow one-sale-a-month operation to a vibrant business. Here are my SMART goals for 12 months from now:

1. Have a solid business and marketing framework written down.

2. Make $5000 monthly in retail and wholesale.

3. Serve 100 customers monthly.

4. Have 5000 people on the Ankara & Lace email list

5. Have a complete branding and identity system for marketing purposes in place.

I’ve learned a lot over the past four years working and hustling full time and one of the most powerful lessons is that small steps add up to gigantic leaps. So here are the small steps I’m taking over the next three months and during the month of March.

Three months from now I will have

1. Drafted a business and marketing plan.

2. Launched the Spring/Summer Line.

3. Served 30 new customers.

4. Pitched 50 media outlets.

And by the end of March I will have

1. Completed production on the Spring/Summer pieces

2. Completed branding and photography for Spring/Summer

3. Pitched 20 media outlets

This is all I’ve got for now. I’ve gotta go, but you make sure to check out Jackie, Lesley and Sherisa!

It’s a New Day

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It’s a new day people and I’m feeling good.
The days are getting longer. The sun is shining brighter.
I feel like I’m about to shed my old skin and re.emerge
brighter.
shinier.
colorful.
I’m getting re.energized and looking forward to the warmer months.
I hope your 2012 has gotten off to a great start.

Shop Update

Greetings!

I am slowly but surely getting the new goodies added to the shop. Here’s the latest:

Also, Butta.Fly Wears can now be found at Bella Boutique! Bella Boutique has a wonderful selection of handmade goods and I guarantee you will want to buy everything you see (I did!).

I pray you are well.
Have a great day!

♥ b.fly

the haps

Yellow. Red. Orange.
Those are the colors that are stuck in my subconscious right now.
Fall has reached Anchorage.

I have been working like crazy trying to get some new stuff made. I recently finished a scarf while watching an amazing documentary on Miles Davis. I introduce to you the Miles Electric Scarf (shown in marigold).

It’s available in six colors and is 100% wool. It’s lightweight and long enough to wrap around your neck a few times. It will be listed in the shop in the next couple of days.

Peace & Love,
.fly

flava in ya ear: saul williams – dance

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If you know me, then you know I love me some Saul.

Dance! Dance I say!

♥ .fly

the great postcard swap

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The lovely Sherisa of l’elephant rose recently started the great postcard swap. I am participating with 26 other fabulous ladies who are located in the states, europe, and canada. I will be posting the postcards I send and receive over the next few weeks.

Here’s the first batch of cards I’m mailing this week:

May you all have a wonderful week.

Another Update…

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Greetings!

A couple of hats were just added to the shop:

Cotton Sun Hat in Natural


This hat is also available in brown.

Have a lovely day good people.

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